Don’t fake it! A newcomers guide to premium purchasing

By James Harford-Tyrer 2 years ago . 5 minute read

With Instagram leading the high fashion frenzy, getting the lux look for less is something the image-conscious are striving for more than ever before. However, a less than premium purchase can often be hard to spot at first glance – particularly when browsing online. You may think you’re getting a steal, but as they say, there’s no such thing as a free lunch. To ensure you’re not compromising on quality and are investing wisely, there are a few key pieces of advice to follow.

Do your homework

Knowing your product inside and out is of paramount importance for allowing you to identify glaring inaccuracies. The devil really is in the detail here – often it’s the stitching, seams, hallmarks or hardware that give the game away. YouTube is a great place to swot up on the real deal. Luxury influencers aplenty share copious amounts of content, such as product unboxing videos, that will give you a closer look. Turning to the brand directly, either popping into a boutique or calling customer services, can also offer expert guidance too.

Look to a reputable reseller

Buying from a seller you trust is essential. Reading the reviews or checking the star rating is a sure-fire way to gauge a seller’s reputability. Ensure you’re browsing a trusted source to guarantee top quality pieces, particularly when it comes to handbags, watches, fashion and footwear. Swot up on the site’s credentials and ask the question: “Does this site offer a full authentication process?”, following rigorous multi-stage authentication process, to ensure only genuine items of unquestionable quality are featured, giving you full assurance of product authenticity.

Quality photos are key

The quality of the image is a strong indicator of the quality of the product. Steer clear of blurry, amateur photography as it can often be hiding a multitude of sins. Make sure the images show the detail of the product, up close and personal. Look for well lit, high-quality images, that you feel are an accurate representation of the product being advertised. If you’re not happy with the images displayed, ask the seller to send more before parting with your pound.

Know the market value

If a price seems too good to be true, it probably is. Knowing the items original retail price along with its current market value, taking into consideration any depreciation that may occur for a used item, will allow you to benchmark your bid accordingly. Some items and brands hold their value better than others, meaning you may be able to pick up a purchase for less than you think or alternatively, be surprised at just how much a classic staple may set you back.

To find out more about selling through Cudoni and to browse and buy from the Cudoni Marketplace, visit

About James Harford-Tyrer

Founder, Cudoni

Initially, a luxury private sales offering, James’ tenacity saw the business quickly outgrow its original positioning within just one year and evolve into a serious contender within the pre-owned luxury goods market. To date, James has secured initial investment over half a million pounds from British companies including the CEO of Vita Coco and Founder of Capital One to name but a few. These funds have supported Cudoni’s start-up costs to help set up the company in London.

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