Values to build a successful business

By Araminta Sheridan 2 years ago . 7 minute read

“You are the average of the top five people you most associate with.” Tim Ferris

I’ve found this to be as true for business as it is for life. If you surround yourself with happy, interesting, kind people, your behaviour becomes a reflection of theirs. Another person’s excitement about a project or thirst for knowledge and personal development is contagious. When you make the decision to start your own business, you take on the ability to curate who you surround yourself with. Starting a business is challenging enough so upon starting my own I felt I owed it to myself to take away the additional stress factor of working with disruptive people. As my business has grown, I now feel I owe it to the people I employ, and to the people who choose to enlist my services. Through this, I have created a community of people who I feel enable and empower each other. The strength of a community is a huge asset; it makes decision making easier, enables collaboration, and for us, it results in word of mouth referral.

How to choose these people: You aren’t always going to get it right, the prospect of money, talent, whatever it may be, can be blinding. Ultimately this comes down to one thing, values. If you can work alongside people who have the same values as you, you are working towards the same goals. These are people who you work alongside, not against. I think your gut knows before anything else, and when you choose not to listen to it, you learn a little for next time.

In my experience, I have found that no level of toxic behaviour is worth keeping around, no matter how intelligent or skilled someone is at their job. Having started Araminta Marketing a little under 4 years ago, I don’t have decades to back up my theory but I am lucky enough to be surrounded by wise mentors and a family of entrepreneurs and haven’t found anyone who disagrees with this theory.

The difference between difficult and negative: I’m not, for a second, advising you shouldn’t work with difficult people, or people who test you, these people are an important part of learning. Highly creative or intelligent people can often be eccentric, we wouldn’t want to cut that out!

If someone says one negative comment to you, it can ruin your whole day, whilst if someone compliments you for no reason it can make your whole day. Work with those who are going to make your day with a small gesture, or go out of their way to help you succeed. We are all working towards the same goal, after all!

About Araminta Sheridan

Founder, Araminta Marketing

Araminta Sheridan started Araminta Marketing in 2013 to consciously market and develop kind brands. Like anything powerful, content marketing and social media have the ability to be used for good or evil. Recognising this, Araminta created her agency to work with brands to harness their faculty to create positive social change. Nearly 4 years her agency has grown to succeed alongside the like-minded brands she works with.