The secrets behind BC Beauty Training

By Maria Lloyd 6 months ago . 5 minute read

While working for others I always felt there was something missing. I continuously thought of ways in which their company could be more productive and profitable, so I think starting my own company was inevitable.

BC Beauty was founded in September 2013, I classed myself as being very fortunate to be in this position.

After being in a relationship which was both mentally and physically abusive, struggling as a single parent for 15 years, working 3 jobs to support a mortgage and 3 children, this opportunity arose and I clutched at it with both hands.

My initial vision

In 2012 I decided I wanted to go into the beauty industry to carry out treatments on members of the public, I attended 17 one-day beauty courses in very quick succession and soon realized that there was something missing with the training. I came away from the courses very unsatisfied, as did other students.

The seed was then planted that I needed to help people reach their full potential in a way where they felt at ease learning. I would need to start up my own training school.  I could see that there was a niche for one to one training without students incurring extortionate costs. By carrying out market research I found the response to this idea very encouraging. We asked about one to one teaching, teaching people in their own homes and salons, would this work?

My initial drive

I signed up to carry out a teaching course online (qualifications I needed to become a tutor), the course stated that it would take 6 months to complete. I sat at my desk and completed the course within a month, including travelling to London to carry out a micro teach to complete the course.

Over the next 18 months, while still carrying out treatments, I started to write up my own courses and manuals, which needed to be emailed to two awarding bodies for accreditation. The Guild of Beauty Therapist and ABT (Associated Beauty Therapists), this was needed to allow my future students to gain insurance to work on members of the public and in beauty salons.

The first manual that I emailed to the awarding bodies was sent back on a number of occasions, informing me that either there were mistakes with the information or that important information was absent. I persevered, as I knew if I continued to research the subject/treatment I would gain all of the information that they required. After repeating this process for 14 other subjects the manuals/courses were in place. During this period, I also sourced products and equipment that I would need to open the training school.

Creativity and versatility

I knew the business would work and I knew that if I put the hard work in initially, walking the streets delivering 6000 leaflets, advertising in local free magazines, carrying out Groupon courses to project our name/company out into the community for very little return, would pay dividends in the long run. I had to be “Jack of all trades”. At this point, I was a “solopreneur” believing I would be able to run my business on my own while helping others. During these first years, I also completed a teaching degree to be able to assist my students further.

Motivation is key

Motivation came from being a single parent, juggling my three children and working 3 jobs to pay the bills and keep a roof over our heads, if I could get through those times, I could get through anything.  I knew that I was hard-working, self-motivated, enthusiastic and could see that my idea for the business would work.

Initial business skills

I had to learn new skills, how to run a business, accounting, networking and considerably more. I had to learn to take a few risks, which is totally opposite when being a single parent. These lessons were hard to learn, but it didn’t take long.

Today’s drive, motivation and dedication

The passion I have for my business is indescribable. I work so hard to make the business succeed, to ensure the ladies working with me continue to receive the salary that they deserve. Knowing that my workforce is relying on BC Beauty to carry on growing and moving forward not only in their working life but also personal life.

When I started my business, I thought I would be a “solopreneur”, but as the business has grown year on year, I now know that I am an entrepreneur with a fantastic workforce behind me. I certainly wouldn’t be here without them.

Becoming a finalist in the Guild of Beauty awards in 2015 (in the top 4 out of the whole of the UK), winning it in 2016 and becoming a finalist in 2017. Being a finalist in the ETC Hair and Beauty Awards 2015 & 2016, Winning the Best Training Academy at the ETC hair and beauty awards in 2017, Best Training Academy at the Business Women Awards in 2017 and Best Training Academy at the English Hair and Beauty Awards (best in the UK apart from Scotland, Wales, Ireland and London) has given me the drive to take the company forward to be the best that I know it can be.

As I struggled as a single parent, I know how hard it is if someone doesn’t give you a break, I am continually trying to find ways in which we can help young adults that did not have a particularly good start in life. For example, the end of 2016 – beginning of 2017 carrying out a 12-week program with In2Skills for 16-18-year old’s. Beginning 2017 to present day organising three and five-week beauty programs for Southern Housing Association and Clarion Housing Association working with adults who would like to enter/go back into the beauty industry, aiding them to get back into the workplace.

Following up on our Housing Students we are receiving fantastic feedback, confirms that we are making a huge difference in peoples.

Versatility & risk

I persistently suggest and follow up on new ideas and take risks, one costly risk I took was to franchise the business. After working on the this for around 10 months and spending £7,500, I realized that franchising at that moment in timing wouldn’t work. The idea has been shelved for the moment, but may be approached again at a later date. In my mind, it was a risk worth taking to grow the business, but unfortunately at that time didn’t pay off.

I keep the people who work with me motivated by frequently updating them on progress within the company, any new courses being introduced or just generally chatting about everyday life. The trainers do not work for me they work with me, we are like a family “There is no ‘i’ in team”.

Determination

We teach students from all over the world, Brazil, Dubai, Barbados etc and we would love to teach more. It is crazy to think that our company in Brighton is being found all over the world.

We will continually look for new ways to grow the business:

My Motto is “Treat and Teach people how you want to be Treated and Taught”. In a relaxed and friendly manner on the student’s level.

About Maria Lloyd

BC Beauty Training, Founder

While working for others I always felt there was something missing. I continuously thought of ways in which their company could be more productive and profitable, so I think starting my own company was inevitable. BC Beauty was founded in September 2013, I classed myself as being very fortunate to be in this position. After being in a relationship which was both mentally and physically abusive, struggling as a single parent for 15 years, working 3 jobs to support a mortgage and 3 children, this opportunity arose and I clutched at it with both hands.

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